How to Build a Dream Team: Tips for Small Business Owners

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

How to create a vacancy, whether it is necessary to disclose a salary and how competitors can help. We will tell you what to do on hh.ru if you have a small business.

Every month, half a million new vacancies are published on hh.ru, which are seen by 18 thousand users, and the number of responses for the 19 years of the service's existence has already exceeded a billion. Search on hh.ru based on artificial intelligence processes up to 3 thousand requests per second. Therefore, you can look for the perfect employee, even for a small business, here.

1. Research your competitors

In any business, if you do not know where to start, consider ready-made examples. Your competitors have probably posted hundreds of jobs on hh.ru. What do they write there? In the directory of companies, you can find your direct competitors or companies from related markets, see their ads and find out what kind of employees they need, what requirements they have and what they offer. Also see who you are looking for in the job directory.

• Requirements - job descriptions of competitors help to sensibly assess the market and understand whether your requirements for the applicant and offers are adequate. If your competitors only have sellers behind the checkout, and you also have to accept the goods, place them on the shelves and sometimes stay overtime, you will have to think about how to compensate for the difference or describe the additional functionality in an attractive way.
• Social package - free meals, public transport pass, gym membership. In a company where people are cared for, people go to work more willingly, and the turnover of staff is less. It is also useful to prescribe what compensations are in effect in the organization, and they may not necessarily be material.
• Bonuses - additional pieces provided by the employer. For example, for a barista it might be a percentage of the sale of desserts, and for a teacher it might be a bonus for leading a large group.
• work experience - It is often easier to train a beginner in a couple of weeks than to overpay a specialist with a couple of years of experience.
• Freelancers or remote workers - people who do not need to go to the office usually agree to a lower salary, because they do not waste time on the road and may not follow the dress code.
• People with disabilities, students or professionals who may be employed part-time - think about whether such options are beneficial for you.
• Registration - in what format new employees are registered. This can be inclusion in the state, a civil contract, a work contract, self-employment, and so on.

You can start from a ready-made vacancy and adapt it to your conditions. This perfectly removes the fear of a blank slate - the state when you don't even know what letters to fill out the form with!

2. Estimate salaries

By analyzing competitors, you can find out how salaries are distributed. However, when you study them, you will come across a streamlined wording "salary based on the results of the interview." Anything can hide behind her. For example, maybe the level of financial incentives in a company is a trade secret. Either employers do not write a specific figure, because they want to hire a specialist for a penny, or they offer an amount below the market.

• Be sure to include a salary if you are looking for an ordinary employee with a standard range of responsibilities. For example, a salesperson, a cleaning lady, a courier, a waiter, a cook.
• If you need an employee who will do more than usual, it is important to list as accurately as possible what he will do. And indicate the salary, albeit not much, but higher than the market.

hh.ru will help you navigate the level of salaries. For example, approximate boundaries are shown in the job listing.

Another useful service is the hh.ru salary databank. You can download ready-made statistics for free or order an individual report for your area. You can get free access to the service if you specify the salaries of 30% of your company's employees. Limited access is a perfectly acceptable format for small businesses. Full access is paid, but such a resource of up-to-date data on the Russian labor market is worth its money.

3. Take a closer look at temporary performers

If you need to hire people for a season or an outdoor event, then it is wise to use the HRSpace service. Freelance recruiters will find you employees for any task: accounting, IT, technical support for events, sales consultants at a point of sale, hostess, and so on. The service works throughout Russia, which means that the search for the right employee can be given to a freelance recruiter with knowledge of the specifics of the local labor market in any region.

4. Post a job

After assessing the market and sorting out the temporary staff, you can start publishing the vacancy. Placement on hh.ru is paid:

• The minimum placement price is 940 rubles. This is a 30-day "Standard" publication that gradually drops down in the SERPs, but you can always raise it for the same price to make your ad more visible.
• The best option is Standard Plus. The vacancy is also placed for 30 days, but every three days it automatically rises to the top. This means that throughout the publication period, you will receive an equal number of responses. The price is 3 thousand rubles. This is the most profitable and efficient option.
• You can also buy a "Premium" post - the vacancy is at the very top of the SERP for 7 days and is highlighted in color to attract candidates. Also you can add your own logo. This is a good choice if you need to find a specialist urgently.
• Clickme targeted advertising - connect it to get additional views. For 9 thousand rubles, your vacancy will be shown to users of social networks, as well as in the mobile application and Yandex search. And only to those people who were interested in this topic!

hh.ru gives discounts for the publication of several vacancies. For example, if you post five ads, you will pay only 870 rubles each.

If you are not registered yet, then by clicking on the "Post vacancy" button, you will be taken to the registration form. Mandatory fields are drop-down lists and those marked in red in the screenshot. As you can see, you don't have to search for company documents and enter long codes or numbers.

For beginners on hh.ru, we recommend visiting the "Special Offers" section, where you can always find profitable promotions for purchasing access to the resume database and posting vacancies.

When the procedure is completed and you finally find yourself in the vacancy editor, the fear of a blank slate can be overwhelmed. Fill in the easiest items first, and then move on to the rest. Feel free to ask virtual assistant Haddy if you don't understand anything. He will help you find the answer to any question!

In some companies, job codes are indicated - this is an internal accounting system for large enterprises, where recruiters simultaneously work with hundreds of job seekers, therefore they distribute codes to vacancies. It is hardly useful for small businesses.

When you enter the name of the vacancy, the system will automatically select specializations. They can be edited:

• If the vacancy is highlighted in color, you should indicate the contact phone number below. This will help you find a new employee faster.
• When choosing professional areas, stick to the golden mean. On the one hand, in a small business, every employee is often a jack of all trades. But list 2-3 key areas to make it easier for candidates to find, and leave the rest in the text. The most important thing is honesty and realistic expectations. If you are describing a virtuoso, and you just need a good master, the vacancy will not close quickly.

When creating a vacancy, you can view salary statistics for specialists of different levels. Expectations and suggestions may be higher than actual figures. The truth, as usual, is somewhere in between.

You can immediately turn on the chat with the applicant, and you will have the opportunity to clarify all the points of interest without being distracted and without leaving the filling form on hh.ru. Here, indicate additional parameters of the vacancy: work schedule and type of employment, the need to have the rights of a certain category, work experience, who can respond (for example, people with disabilities, incomplete resume, with a cover letter to the resume).

5. Use special tools

Hh.ru has features that can help you save time searching and hiring employees. For small businesses, the following can be useful:

• Questions and answers. You can compose a test for candidates or download a ready-made one from the hh.ru library. This will help assess the skill level and decide whether to continue communicating with the applicant.
• Templates. If you post multiple jobs of the same type, save one as a template and then make minimal changes before posting.
• Auto answer. Automatically send replies to applicants who have responded to your vacancy. This will help you retain a potential employee, show that his attention is important to you. Having received an answer, albeit an automatic one, the applicant will not immediately look for vacancies in other companies.
• Smart targeted advertising Clickme. Banners on social media and mobile apps will provide additional views of your job. Ads will only be shown to people who are interested in this topic. The price is 20 rubles per click in the regions and 30 rubles in Moscow, you do not pay for views. The minimum order is 9 thousand rubles.
• Mailings. hh.ru can send your vacancy by e-mail and SMS-messages to applicants from its database who were interested in such work. According to the price list, up to two thousand SMS will cost 12 rubles apiece, but the more messages, the lower the price. Up to two thousand emails will cost 8, 5 thousand rubles. A block in a general mailing to 100 thousand users costs 8 thousand rubles.

Pay attention to Talantix. This is a new hh.ru project for recruiters, which allows you to create and maintain a database of candidates, communicate with them with ease, and analyze the selection process. Talantix is available free of charge until the end of the year. Be sure to try!

6. Participate in webinars

Small businesses can rarely afford to hire a recruiter, and they hardly need one. Therefore, the owner has to figure it out himself. Sign up for free recruiting webinars from hh.ru to get a better understanding of how it works. To register for the webinar, no top-secret data is required - only your full name and company name. Before the start of the webinar, you will receive a reminder by email. This way you will definitely not miss anything important!

To make the webinar more useful for you, you can ask the presenter a question in advance. Experienced practitioners will try to answer it.

7. Don't put it off

With the arrival of autumn, a new business season begins. You can also manage to hire the best employees before they are intercepted by competitors. In addition, the “Half Price Vacancy” promotion * is valid until August 31st. Publishing your ad will be half the price, and within 30 days your vacancy will automatically rise in the search results. The promotion is valid only for new clients from Moscow and the Moscow region. Those customers who already have an account on hh.ru should look at the "Specials" section. We also recommend buying vacancies for future use. For example, if you buy five "Standard" vacancies at once, each of them can be used to raise your ad in search results and so bypass competitors.

* Full conditions of the "Vacancy at half price" promotion are indicated by.